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FAQs

Find answers to all of your questions below

  • Don't want to sign up for a subscription?

    Get in touch with our team at meow@purfectlyfresh.com to purchase single-time orders. No subscription required!

  • How do you personalise meals for my kitten or cat?

    Based on your answers during the questionnaire, our proprietary developed algorithm will ensure that your little one (kitten or cat) gets the purfect amount of calories and vitamins and nutrients to help them live their best (9) lives. We also offer a range of different flavours and recipes (Chicken, Turkey and Beef) to make sure that even the pickiest of cats find a high-quality animal protein, low carb, high moisture recipe that they love.

  • Is your food suitable for kittens?

    Definitely! All our recipes are formulated with a PhD qualified nutritionist to make sure your kitten gets all of the protein, nutrients and minerals that they need. Purfectly Fresh is also great for kittens because all of our recipes are gently cooked (making them easy to digest for their little stomachs) and the high quality, fresh, real meat helps in muscle development.

  • Is Purfectly Fresh wet or dry?

    Purfectly Fresh is a ‘wet’ food offering. As cats get most of their water from food, all of Purfectly Fresh’s recipes have high moisture levels to make sure they stay hydrated. Serving them food with a high moisture content can also have long-term benefits, especially for their urinary health and in helping to prevent obesity.

  • How much does Purfectly Fresh cost?

    Purfectly Fresh starts at £1.50/day. We also offer discounts to cat parents with multiple little ones to try and help cat parents a little bit 🙂

  • What does "human-grade" or "fresh real meat" mean?

    Simply put, the Chicken, Turkey and Beef that you find in all of our meals is exactly the same as what you would buy at your local supermarket or butcher. We don’t believe that cats should be eating highly processed, low quality off-cuts of meat. Our motto: “If it’s not good enough for us, it’s not good enough for them.” Whilst we wouldn’t recommend eating Purfectly Fresh yourself, our founders have been known to tuck in for a midnight snack 😺

  • Is Purfectly Fresh raw?

    No! Although our food is 100% fresh, real meat, we gently cook it to make sure that any harmful bacteria is killed. Keeping cat parents and their cats safe 😺

  • Where do you cook your food?

    All of Purfectly Fresh’s recipes are made in a kitchen (not a factory!) just outside of central London.

  • How do you cook your food?

    All of Purfectly Fresh’s recipes are gently cooked (in a kitchen, not a factory!) to lock in the high quality protein, vitamins and minerals.

  • Where do your ingredients come from?

    All of our fresh real meat is sourced from human-quality butchers. The same market that serves restaurants across the country 😺

  • Why do you add a vitamin and nutritional mix to your recipes?

    Cats have very specific nutrient requirements and are very sensitive to nutrient deficiencies, so we’ve worked with a leading PHD qualified pet nutrionist, to make sure that all of our meals are balanced and provide your little one with all of the vitamins and minerals that they need to live their best (9) lives. Want more details on why we add specific vitmains and minerals? Check out the Purfectly Fresh Food page that breaks everything out.

  • Do your recipes contain taurine?

    Yes! All of our recipes will provide your little ones with all of the taurine that they need from their diets.

  • Why don't you add vegetables or fruits to your meals?

    Cats are obligate carnivores! There has been a big trend of humanisation of pet food in recent years, which has seen some cat food manufacturers add fruits and vegetables to their foods. Whilst the addition of ingredients like bananas and cranberries may sound great, the truth is that the very vast majority of vitamins come from the nutritional pre-mix that every manufacturer adds to their food. We believe in transparency. Not marketing tricks.

  • Why do you freeze Purfectly Fresh?

    Freezing is nature’s natural preservative. We quickly freeze all of our meals after they’ve been cooked to lock in all the fresh goodness. We don’t believe is using anything artificial (like sodium nitrate – yuck!) to keep your cat’s meals FRESH.

  • How do I store Purfectly Fresh?

    Freezing is a natural preservative, so we freeze our food immediately after its been freshly prepared and deliver it directly to you. We’d recommend keeping a few pouches in the fridge at all times and put the remainder in the freezer. As your little one(s) get through them, just replace the pouches in the fridge with the ones in your freezer as required. Keep opened pouches in your fridge FRESH with the clip provided in your starter box. Once a pouch has been opened use it within 3-days. Need frozen pouches quickly? Top tip (top cat): Just put the unopened pouch into a bowl of warm water to thaw.

  • How long does your food last for?

    All our food can be kept in the fridge unopened for up to 7-days or opened for 3/4-days (and kept fresh with a clip provided in your starter box). In the freezer, our food can last for up to 12-months.

  • How do I serve Purfectly Fresh?

    We calculate the recommended amount of daily calories your cat requires when you fill out our questionnaire. This information is also included in your welcome guide as a handy reminder. We recommend feeding this over the course of the day in two meals.

  • How does the transitioning process work?

    Our food is very different to typical supermarket brands so it may take a few days for your cat to get used to it. We recommend starting by mixing a small amount in with their usual food and gradually increasing this over the course of a week. If your cat remains stubborn don’t worry! There are a few handy tips included in your welcome guide, such as warming up the food or using the free chicken sprinkles we provide in your starter box.

  • How long will it take to transition my little one(s) to Purfectly Fresh?

    Although we find that most cats transition to a Fresh diet in a day or two, it can take up to 10 days. Don’t worry if this is the case as we include a few handy tips included in your welcome guide, such as warming up the food or using the free chicken sprinkles we provide in your starter box.

  • Struggling with transitioning?

    Call the Purfectly Fresh team or drop us a Whatsapp on 07480 067 681. Alternatively, you can e-mail us at meow@purfectlyfresh.com 😺

  • How does a Purfectly Fresh subscription work?

    Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 😺

  • How do I change my little one's recipe flavour selection?

    You can contact our team who will do this for you at meow@purfectlyfresh.com or on 07480 067 681.

  • How do I update my cat's weight?

    You can contact our team who will do this for you at meow@purfectlyfresh.com or on 07480 067 681.

  • How do I update my card / bank details?

    You can change these via your Purfectly Fresh account. If you have any issues please contact us at meow@purfectlyfresh.com or on 07480 067 681.

  • How do I pause, resume or cancel my subscription?

    You can do this from your Purfectly Fresh account or you can contact our team who will do this for you at meow@purfectlyfresh.com or on 07480 067 681.

  • When do you charge / bill for Purfectly Fresh?

    Starter boxes are billed at the time of check out. Our subscriptions may be billed 3 days in advance of delivery. You should make any changes to your order by 5pm three days before delivery is scheduled. We will try our best to make any last minute changes but as we cook our food fresh for your cat we cannot always accommodate these.

  • What is the deadline to pause, resume or cancel my subscription?

    Please make any changes to your order or subscription by 5pm three days before the delivery date. We will try our best to make any last minute changes but as we cook our food fresh for your cat we cannot always accommodate these.

  • How frequently do you deliver boxes of Purfectly Fresh?

    We offer cat parents the choice of delivery every 2, 4 or 6-weeks. Our 2-week option is best for those with limited freezer space, whilst our 6-week option is more environmentally friendly.

  • How much does it cost to deliver Purfectly Fresh?

    Delivery is free for our 4 and 6-week delivery options. We charge £3 for 2 week delivery.

  • Which couriers do you use?

    Purfectly Fresh use carbon-neutral DPD as our delivery partner 🌍📦😻

  • Where do you deliver? Is there anywhere you don't deliver to?

    We deliver everywhere in the UK with the exception of the Channel Islands, Isle of Man, Northern Ireland, Scilly Islands and the Scottish Highlands and Islands.

  • What happens on the day of the delivery?

    You will receive a text and/or email notification from DPD with a one hour delivery slot. You can let them know if you won’t be in and where they can store your delivery in a safe space if required. As our food is Frozen Fresh, it has to be delivered on the day of delivery so please bare this in mind.

  • My pouches came defrosted. What should I do?

    All of our packaging (from the squeezy pouch to the wool lined insulation in the box) has been carefully designed to make sure that your Purfectly Fresh food arrives to you at a safe temperature. Don’t worry if the pouches have begun to thaw, as long as the squeezy pouch is cold to touch, it’s safe for them to eat. You can put any thawed (cold) meals into the freezer, or pop them straight in the fridge. In the very unlikely event that your Purfectly Fresh pouches are not cold to the touch when they arrive, call us or drop us a Whatsapp on 07480 067 681 😺

  • My Purfectly Fresh box is missing items or has the wrong items in it?

    Oh no! We’re so sorry! Call the Purfectly Fresh team or drop us a Whatsapp on 07480 067 681 and we will address it immediately 😺

Here’s how fresh, personalised food makes a difference 😺

"Fixed IBD cat!"

“For the first time ever we've had a completely blood free stool!”

“Lost weight and bloating completely gone”

“Fast-forward 3 months our cat is looking amazing. The difference in his shape, energy levels and bathroom habits are just incredible.”

“Delicious and no transition needed...”

“She found it delicious straight away and licked the bowl clean. A huge noticeable difference in the litter tray”

“Great company to deal with”

“Great after sales care and follow up by their customer service. Highly recommend.”

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