Frequently Asked Questions

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ALL FAQS

How do you personalise meals for my kitten or cat?

Based on your answers during the questionnaire, our proprietary developed algorithm will ensure that your little one (kitten or cat) gets the purfect amount of calories and vitamins and nutrients to help them live their best (9) lives. We also offer a range of different flavours and recipes (Chicken, Turkey and Beef) to make sure that even the pickiest of cats find a high-quality animal protein, low carb, high moisture recipe that they love.

Is your food suitable for kittens?

Definitely! All our recipes are formulated with a PhD qualified nutritionist to make sure your kitten gets all of the protein, nutrients and minerals that they need. Purfectly Fresh is also great for kittens because all of our recipes are gently cooked (making them easy to digest for their little stomachs) and the high quality, fresh, real meat helps in muscle development.

Is Purfectly Fresh wet or dry?

Purfectly Fresh is a โ€˜wetโ€™ food offering. As cats get most of their water from food, all of Purfectly Fresh’s recipes have high moisture levels to make sure they stay hydrated. Serving them food with a high moisture content can also have long-term benefits, especially for their urinary health and in helping to prevent obesity.

How much does Purfectly Fresh cost?

Purfectly Fresh starts at ยฃ1.50/day. We also offer discounts to cat parents with multiple little ones to try and help cat parents a little bit ๐Ÿ™‚

What does "human-grade" or "fresh real meat" mean?

Simply put, the Chicken, Turkey and Beef that you find in all of our meals is exactly the same as what you would buy at your local supermarket or butcher. We don’t believe that cats should be eating highly processed, low quality off-cuts of meat. Our motto: “If it’s not good enough for us, it’s not good enough for them.” Whilst we wouldn’t recommend eating Purfectly Fresh yourself, our founders have been known to tuck in for a midnight snack ๐Ÿ˜บ

Is Purfectly Fresh raw?

No! Although our food is 100% fresh, real meat, we gently cook it to make sure that any harmful bacteria is killed. Keeping cat parents and their cats safe ๐Ÿ˜บ

Where do you cook your food?

All of Purfectly Fresh’s recipes are made in a kitchen (not a factory!) just outside of central London.

How do you cook your food?

All of Purfectly Fresh’s recipes are gently cooked (in a kitchen, not a factory!) to lock in the high quality protein, vitamins and minerals.

Where do your ingredients come from?

All of our fresh real meat is sourced from London’s Smithfield market. The same market that serves restaurants across the country ๐Ÿ˜บ

Why do you add a vitamin and nutritional mix to your recipes?

Cats have very specific nutrient requirements and are very sensitive to nutrient deficiencies, so we’ve worked with a leading PHD qualified pet nutrionist, to make sure that all of our meals are balanced and provide your little one with all of the vitamins and minerals that they need to live their best (9) lives. Want more details on why we add specific vitmains and minerals? Check out the Purfectly Fresh Food page that breaks everything out

Do your recipes contain taurine?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

Why don't you add vegetables or fruits to your meals?

Cats are obligate carnivores! There has been a big trend of humanisation of pet food in recent years, which has seen some cat food manufacturers add fruits and vegetables to their foods. Whilst the addition of ingredients like bananas and cranberries may sound great, the truth is that the very vast majority of vitamins come from the nutritional pre-mix that every manufacturer adds to their food. We believe in transparency. Not marketing tricks.

Why do you freeze Purfectly Fresh?

Freezing is nature’s natural preservative. We quickly freeze all of our meals after they’ve been cooked to lock in all the fresh goodness. We don’t believe is using anything artificial (like sodium nitrate – yuck!) to keep your cat’s meals FRESH.

How do I store Purfectly Fresh?

Freezing is a natural preservative, so we freeze our food immediately after its been freshly prepared and deliver it directly to you. Weโ€™d recommend keeping a few pouches in the fridge at all times and put the remainder in the freezer. As your little one(s) get through them, just replace the pouches in the fridge with the ones in your freezer as required. Keep opened pouches in your fridge FRESH with the clip provided in your starter box. Once a pouch has been opened use it within 3-days. Need frozen pouches quickly? Top tip (top cat): Just put the unopened pouch into a bowl of warm water to thaw.

How long does your food last for?

All our food can be kept in the fridge unopened for up to 7-days or opened for 3/4-days (and kept fresh with a clip provided in your starter box). In the freezer, our food can last for up to 12-months.

How do I serve Purfectly Fresh?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

How does the transitioning process work?

Check out our Transitioning page that walks you through the process. Need more help? Call the Purfectly Fresh team on (+44)07480067681 or e-mail us at meow@purfectlyfresh.com ๐Ÿ˜บ

How long will it take to transitioning my little one(s) to Purfectly Fresh?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

Struggling with transitioning?

Call the Purfectly Fresh team or drop us a Whatsapp on 07480 067 681. Alternatively, you can e-mail us at meow@purfectlyfresh.com ๐Ÿ˜บ

How does a Purfectly Fresh subscription work?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

How does the 2-week starter box work?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

How do I change my little one's recipe flavour selection?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

How do I update my cat's weight?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

How do I update my card / bank details?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

How do I reset the password to my account?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

How do I pause, resume or cancel my subscription?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

When do you charge / bill for Purfectly Fresh?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

What is the deadline to pause, resume or cancel my subscription?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

How frequently do you deliver boxes of Purfectly Fresh?

We offer cat parents the choice of delivery every 2, 4 or 6-weeks. Remember to think about freezer space when selecting 6-weeks ๐Ÿ˜ฝ

How much does it cost to deliver Purfectly Fresh?

Delivery is FREE for our 4 and 6-week delivery cycles, with our 2-week delivery cycle costing ยฃ3 per delivery ๐Ÿ˜ป

Which couriers do you use?

Purfectly Fresh use carbon-neutral DPD as our delivery partner ๐ŸŒ๐Ÿ“ฆ๐Ÿ˜ป

Where do you deliver? Is there anywhere you don't deliver to?

We deliver everywhere in the UK with the exception of the Channel Islands, Isle of Man, Northern Ireland, Scilly Islands and the Scottish Highlands and Islands

What happens on the day of the delivery?

Coming soon! Feel free to call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

My pouches came defrosted. What should I do?

All of our packaging (from the squeezy pouch to the wool lined insulation in the box) has been carefully designed to make sure that your Purfectly Fresh food arrives to you at a safe temperature. Don’t worry if the pouches have begun to thaw, as long as the squeezy pouch is cold to touch, it’s safe for them to eat. You can put any thawed (cold) meals into the freezer, or pop them straight in the fridge. In the very unlikely event that your Purfectly Fresh pouches are not cold to the touch when they arrive, call us or drop us a Whatsapp on 07480 067 681 ๐Ÿ˜บ

My Purfectly Fresh box is missing items or has the wrong items in it?

Oh no! We’re so sorry! Call the Purfectly Fresh team or drop us a Whatsapp on 07480 067 681 and we will address it immediately ๐Ÿ˜บ

Happy, healthy cats eat real food!

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