CATS ARE carnivores

Nature in a bowl.

As obligate carnivores, catโ€™s gastrointestinal tracts and metabolism have adapted to eating meat. They can’t digest plant material well, and they require essential nutrients that only meat can provide to them.

I have cat(s) in my family

Why Purfectly Fresh Is Better ๐ŸคŒ๐Ÿ˜ป

We have created three transparent recipes that are complete for kittens and cats. We gently cook fresh, real meat which is then ground into a soft, succulent & easily digestible texture.
Our nutritional supplement ensures our food is packed with all the right nutrients.
No preservatives, fillers, or mystery ingredients, EVER.

Purfectly Fresh Grocery Brand Stores
Food QualityHuman-grade Abattoir floor?
Protein Content100% FRESH, real meat Meat derivatives
Flavours100% naturalArtificial
CookingGently cookedIncinerated
PreservativesNever. Just neverSodium nitrite. Yuck
Ingredient Lists100% transparencyMinefield
I have cat(s) in my family

Our Wet Food Range ๐Ÿ’ง

Our recipes are expertly formulated to be complete and balanced for all life stages.
Our unique squeeze pouches make it easy and messless to serve at meal times.
Calorie markers on our packaging help you provide the right amount of nutrition every meal time.

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Cheeky Chicken ๐Ÿ”

Winner Winner.
Chicken thigh, heart & liver.

We have nothing to hide…
see our INGREDIENTS

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Tasty Turkey ๐Ÿฆƒ

Gobble Gobble.
Turkey thigh, chicken heart & liver

We have nothing to hide…
see our INGREDIENTS

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Banginโ€™ Beef ๐Ÿ„

Feeling Moovy.
Beef trim, ox heart & liver.

We have nothing to hide…
see our INGREDIENTS

I have cat(s) in my family