Teddy & Belle Limited privacy policy


This policy describes how Teddy & Belle Limited (“we”, “us”, “Teddy & Belle Limited”) will make use of your personal data when you use and interact with our website at www.purfectlyfresh.co.uk (the “Website”). We are the data controller for the purposes of European data protection laws.

It also describes your data protection rights, including a right to object to some of the processing which we carry out and where we rely on consent, a right to withdraw your consent. 

We may also provide you with additional information when we collect personal data where we feel it would be helpful to provide relevant and timely information.

We collect and process personal data about you when you interact with us and our Site. This includes:

We also automatically collect the following information:

Some of this information is collected using cookies and related technologies, and often provided by third party providers such as Google Analytics. To learn more, please see our Cookies Policy.

To the extent permitted by applicable law, we may receive additional information about you, such as demographic data or fraud detection information, from third party service providers and/or partners, and combine it with information we have about you in order to improve the service and marketing that you receive from Teddy & Belle Limited.


We process this personal data for the following purposes:




Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your personal data for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by following the instructions in the communication where this is an electronic message, or by changing your communication preferences in your account or by contacting us using the details set out below.



We will share your personal data with:

We also share information with third parties including advertising, social media and search engine partners:

We aggregate your personal data with the information of other customers, creating a dataset of information about the usage of our Site, purchase of our products and services, and other general, grouped information about our customers. Although this dataset is aggregated and anonymised, meaning it cannot directly identify you as an individual, it provides a valuable insight into the use of our Site and we will share it with select third parties. These parties include our group companies.

We also transfer personal data about you to ad technology providers and our social media and search engine partners (including Facebook, Google, Twitter and Instagram) so that they may recognize your devices and deliver interest-based content and advertisements. The information can include your name, postal address, email, device ID, or other identifier in encrypted form. The providers often process the information in hashed or de-identified form. These providers can collect additional information from you, such as your IP address and information about your browser or operating system; combine information about you with information from other companies in data sharing cooperatives in which we participate; and may place or recognize their own unique cookie on your browser. The third parties that generate these cookies have their own privacy policies and we have no access to read or write these cookies. For more information about how to opt out of targeted advertising, please see our Cookie Policy.

In the event that the business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.

Your personal data is currently stored within the EEA.



We are committed to ensuring that your personal data is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use ‘https’ technology to secure access to all areas of our Site. Access to your data is password-protected, and sensitive data such as payment card information is held securely by our 3rd party payment providers and tokenized to ensure it is protected. We ensure that our systems are regularly monitored for possible vulnerabilities and attacks.



Our Site may contain links to other websites of interest. However, once you have used these links to leave our Site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy notice. You should exercise caution and look at the privacy statement applicable to the website in question.



In addition to rights to withdraw your consent or object to direct marketing (as outlined above, you have the right to ask us for a copy of your personal data; to correct, delete or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this data to another controller.

In addition, you can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing).

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. Relevant exemptions are included in both the GDPR and in the Data Protection Act 2018. We will inform you of relevant exemptions we rely upon when responding to any request you make.

To exercise any of these rights, or to obtain other information, such as a copy of a legitimate interests balancing test, you can get in touch with using the details set out below. You can also deactivate your account and request that we delete your personal data through the account management portal or getting in touch with us. If you have unresolved concerns, you have the right to complain to an EU data protection authority where you live, work or where you believe a breach may have occurred. This will be the Information Commissioner’s Office in the UK.

In order to provide our subscription service, you must provide us with your name, address, email address user name and password and billing details. If this information is not provided, then we cannot provide the subscription service. All other provision of your information is optional. A failure to provide this information may mean that other functionalities and services are available such as our product recommendations.



We hope that we can satisfy queries you may have about the way we process your personal data. If you have any concerns about how we process your personal data, or would like to opt out of direct marketing, you can get in touch at meow@purfectlyfresh.com or by writing to Teddy & Belle Limited, 14 Martin Cooper Close, RG4 6AE.



Where we process registration data, we do this for as long as you are an active user of our Site and subscription services and for 3 years after this (unless you choose to fully erase your data once you stop using our subscription service).

Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can respect your request in future.

Where we process personal data in connection with performing a contract or for a competition, we keep the data for 6 years from your last interaction with us.

Cookie Policy

Our Site uses cookies or similar technologies. Cookies are text files containing small amounts of information which are downloaded to your device when you visit a site. Cookies are then sent back to the originating site on each subsequent visit, or to another site that recognises that cookie. You can find more information about cookies at: www.allaboutcookies.org

Our Site uses the following types of cookies:

In order to place cookies on your device, we require your consent, which we will obtain when you first visit our Site. If you don’t want to allow cookies at all, or only want to allow the use of certain cookies, refer to your browser settings. You can also use your browser settings to withdraw your consent to our use of cookies at any time and delete cookies that have already been set. You should consult with your browser’s provider/manufacturer if you have any questions regarding disabling cookies. Note that by rejecting or disabling certain categories of cookies, you may be prevented from accessing some features of our Site or certain content or functionality may not be available.

To opt out of Google Analytics, please visit: 

If you’d like to opt out of third party cookies relating to behavioural advertising, please go to www.youronlinechoices.eu . Opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.

Privacy and Cookie Policy last updated 6 July 2021



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